Marketing plan and strategic options of Whitbread

Marketing plan and strategic options of WhitbreadIntroductionStrategic planning is the core of the work of an organisation. Without a strategic framework you dont know where you are going or why you are going there. So, then, it doesnt really matter how you get there!A strategy is an overall approach and plan. So, strategic planning is the overall planning that facilitates the good management of a process. Strategic planning takes you outside the day-to- day activities of your organisation or project. It provides you with the big picture of what you are doing and where you are going. Strategic planning gives you clarity about what you actually want to achieve and how to go about achieving it, rather than a plan of action for day-to-day operationsThis is all that we are going to learn from this.Task 1About WhitbreadWhitbread PLC is the UKs largest hotel and Restaurant Company operating market-leading businesses in the budget hotels and restaurant sectors. Its brands include Premier Inn, Beefeater, Table Table, Brewers Fayre, Taybarns and Costa Coffee.